Which Personal Trainer Course (WPTC), the UK’s top resource for comparing and reviewing personal training providers is excited to announce its collaboration with Focus Awards, a leading awarding organisation recognised by Ofqual and renowned for its distinction in developing high-quality vocational qualifications. This relationship marks a significant step forward in promoting transparency, integrity, and educational excellence in the fitness training industry.
Committed to raising standards across the personal training sector, Focus Awards and WPTC share a mutual vision: empowering future fitness professionals through accessible, high-quality education.
Focus Awards brings years of experience in developing qualifications that meet rigorous national standards, while WPTC helps aspiring personal trainers make informed choices about their education by offering impartial, expert-led advice on training providers.
“Our commitment to improving the quality and standard of vocational education is at the very core of our business; collaborating with Which Personal Trainer Course helps enable learners to get clarity and reassurance at the decision-making stage,” said Joshua Cole, Focus Awards’ CEO. “We support their endeavors to create an honest, impartial, and well-researched guidance that underpins the standards we require in our pursuit of qualification excellence.”
Through this affiliation, both organisations will collaborate on initiatives that promote best practices, raise awareness of accredited training routes, and help learners identify reputable providers aligned with industry expectations.
“WPTC exists to make fitness education more transparent and trustworthy,” said James Luscombe, Managing Director of Which Personal Trainer Course. “Working with Focus Awards is a natural fit because they champion robust standards in every qualification they develop. Together, we can help learners find providers that deliver real value and lasting careers.”
This collaboration is expected to benefit learners, training providers, and the fitness industry at large by identifying outstanding training providers who prioritise educational integrity and learner outcomes.
