Sarah Edmundson


Sarah has a strong background in Quality Assurance (Qualified IQA) and Assessment, and in Education and Training. She’s currently studying for the External Quality Assurer (EQA) qualification, to add more value to both Focus Awards and our Centres. A big part of her current role is helping to plan and coordinate EQA activity.

Sarah fully understand the challenges, issues and frustrations facing our Centres and other training providers in today’s demanding regulatory environment, so regularly provides sound advice and guidance on process and procedure from an Awarding Organisation (AO) perspective that is Ofqual compliant.

Liaising between Focus Awards’ Quality Assurance Department, training providers and centres is something in which Sarah takes great personal and professional pride. She also helps create new qualifications and drives forward applications for new approvals and qualification additions.

Customer Service has always enthused her. “We’ve all been on the wrong end of poor customer service”, she says, “It’s unpleasant and unhelpful. But it’s also a great learning tool!” Sarah keeps such unsatisfactory experiences at the forefront of her mind when dealing with our own customers and clients. She says that just avoiding those situations dramatically improves interaction, and ‘reverse engineering’ them “helps us set performance standards we can be proud of.”

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